Tuesday 15 May 2012

How to Use Packaging To Promote Your Business

Packaging is an important part of business advertising, and most of the business advertising campaigns involve Packaging plans and designs. Packaging is as important element of the promotional campaigns as pricing, features, etc.

Use of packaging for advertising:

Packaging
Packaging for Marketing

Packaging can help a marketer sell the product effectively. An attractive packaging directly influences attention in the mind of a buyer and convinces him or her to try the product. Proper packaging planning gives the product an aesthetic appeal and the use of colors and design makes it attractive.

Tips for effective use of packaging for marketing:

•  Try to implement sustainability and use of green materials in your packaging manufacturing as it looks both natural and attractive.
•  Use colors for packaging that best suit the product in it and also the target audience.
•  Also, your packaging style and design should be unique and should not match anyhow with your competitors products.
•  Try to put yourself in the shoe of customer and build whatever he/she wants to purchase.
•    Provide as much information about your brand and company on the package such as your business address, phone no., email id, website URL, and other relevant information.
•  You can also provide some promotional activities such as a competition, lottery, discounts or coupon through your product packaging. It will increase interest in your product.

Monday 7 May 2012

How to Choose the Best Self Storage Service

Self Storage is the storage space that is taken on rent for temporarily storing our goods and stuffs. Self storage is a good option for small businesses and also for households who do not have sufficient space to store their belongings and thus prefer to hire a rented place to store the things.


Self Storage
Self Storage
 If you are going to hire a self storage space, there are certain things you need to consider before it. Below are discussed certain tips to choose the best self storage service.

•    Choose a self storage that is available on term basis. You may want to rent storage for just one month or for one complete year, so choose accordingly.
•    The self storage you are choosing must be in your area as you might need to access your belongings frequently.
•    Security is the most important factor in choosing a self storage. Always prefer a storage service which implements high security measures. Only you should have access to your storage space.
•    Choose the size of storage according to your requirement.
•    You must give preference to environment friendly storage services. Choose the storage that uses green storage techniques
•    Choose the self storage which have the best climate control features as the most important reason of using a self storage is to protect the things from climate changes.
•    Also, the storage services should provide regular maintenance and care for your belongings.

Wednesday 18 April 2012

Environment Friendly Self Storage


Self Storage services provide space to small businesses to store their extra goods or to householders to store their unnecessary stuff due to limited space in their own house. Self storage is a very good option for small businesses which are running their business in small buildings and do not have enough space to store their goods.

There are a number of factors that may be affected by the use of self storages. Environment is one such factor. Environment is one of the most important factors to consider about if you are thinking of renting a self storage.

Storage
Storage
 Using a self storage is actually beneficial for environment too as by using already built stores, you are reducing pollution that may cause at the time of construction and also it helps lowering energy usage as multiple goods are stored on a center place thus reducing individual energy usage. Thus, by combining your storage into a central location, you are helping reduce on the world’s carbon footprint.

There are certain things you can consider to ensure environment safety while using self storage, some of them are discussed below.

•    Prefer to use recycled packages for your goods and items.
•    Use storage spaces that are energy efficient. By maintaining the temperature difference according to the season, you can help using less energy.
•    There are storage services in the market that implement solar energy uses in their self storages. Prefer to use such storages.

Sunday 18 March 2012

Sustainable Packaging or Green Packaging


Packaging is a process of packing the products for storage, delivery, move, or use. The most common packaging method used these days is Sustainable or Green packaging. Sustainability affects every aspect of a package from its raw materials to its uses and end of its life. Though there is no such thing as a completely sustainable package, the process just includes making improvements in the traditional packaging methods to reduce the package’s environmental effect. Packaging materials may be glass, paper, card box, plastic, etc.

Tips for sustainable package design:

Packaging Ireland
Green Packaging
Try to use less material for packets as far as possible. Depending on the product, you can increase the package-to-product ratio.

Make reusable packages: Make packages that can be reused other than its main purpose. Such as the boxes which can be broken down to form plates or smaller box. Also design packages that can be recycled for making other products.

Keep changing your product: Keep producing new sizes and shapes in the product. Users like it using new styles every time and by doing this you can reduce the use of material in the making of the product.

Design such packages that encourage product consumption. Most of the times, consumers leave some part of the packaged food and it is completely wasted. So consider designing such packages that increase the likelihood that majority of the product is consumed.

Monday 5 March 2012

Tips of Effective packaging for move

Packaging is a process of packing the products for storage, delivery, move, or use. Packaging refers to the production and designing of the packages. There are various purposes of packaging such as packaging for move, packaging for safety, packaging for gifting, etc. Each packaging technique requires good care and attention.
Packaging type we are discussing here is the packaging for move. This can include the move for picnic or on holiday, or shifting the place, etc.

There are certain tips you can consider while doing packaging for going out:

The most essential thing is to give plenty of time to your packaging. Do not leave packing as the very last thing to do.

packaging
Packaging
Make a list of the things and stuffs you want to pack up. This reduces the chances of forgetting an important thing to take.

While doing packing, first pack those things that are of seldom use. Keep the most useful things such as food stuffs or medicines on the top.

Keep all the relevant things together so that you do not have to face problem when fining them later.

You can also tag the packaged boxes with the names that tell what items they contain. This reduces complexity for the movers, as well as enables you to recognize your packages once the move is done.