Packaging is an important part of business advertising, and most of the business advertising campaigns involve Packaging plans and designs. Packaging is as important element of the promotional campaigns as pricing, features, etc.
Use of packaging for advertising:
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| Packaging for Marketing |
Packaging can help a marketer sell the product effectively. An attractive packaging directly influences attention in the mind of a buyer and convinces him or her to try the product. Proper packaging planning gives the product an aesthetic appeal and the use of colors and design makes it attractive.
Tips for effective use of packaging for marketing:
• Try to implement sustainability and use of green materials in your packaging manufacturing as it looks both natural and attractive.
• Use colors for packaging that best suit the product in it and also the target audience.
• Also, your packaging style and design should be unique and should not match anyhow with your competitors products.
• Try to put yourself in the shoe of customer and build whatever he/she wants to purchase.
• Provide as much information about your brand and company on the package such as your business address, phone no., email id, website URL, and other relevant information.
• You can also provide some promotional activities such as a competition, lottery, discounts or coupon through your product packaging. It will increase interest in your product.
